AFFRM

African American Film Festival Releasing Movement

The Next Level for the Langston Hughes African American Film Festival™

The African-American Film Festival Releasing Movement (AFFRM) is a new theatrical distribution entity powered by the nation’s finest black film festival organizations. The collective releases quality independent African-American films through simultaneous limited viewings in select cities. AFFRM will release two films per year.

The inaugural presenting black film organizations are Urbanworld Film Festival with Imagenation in New York, Pan-African Film Festival in Los Angeles, ReelBlack in Philadelphia, BronzeLens Film Festival in Atlanta and Langston Hughes African-American Film Festival in Seattle.

“In essence, what we’re doing is empowering ourselves by distributing our own images. There are robust black film organizations all over the country. Our goal was to organize ourselves into a releasing entity, and our mission is to support black cinema in a very specific way – by offering a handful of Black indies a theatrical release,” states veteran film industry executive Ava DuVernay. “We simply want to offer African-Americans quality Black films, while at the same time create a safe haven for filmmakers of color to share their stories their way.”

What does this mean for Seattle?

  • AFFRM places The Langston Hughes African American Film Festival on the national scene of Black film distribution.
  • AFFRM places the people of Seattle in a position to join the national spotlight, bringing economic and cultural benefit to Seattle as a host city for AFFRM
  • AFFRM has the potential to help change the narrative of misaligned representation of people of color  in mainstream media

 

Paul Toliver’s interview with Jackie Moscou, Artistic Director, Langston Hughes Performing Arts Center about Langston Hughes’ relationship with AFFRM and the movie “I Will Follow”.
African American Film Festival | KCTS 9 CONNECTS
An interview with actress Beverly Todd and Jacqueline Moscou, artistic director of the Langston Cultural Arts Center, discussing the African American Film Festival Releasing Movement and the headline film, “I Will Follow”.

 

Seattle Times
Introspective ‘Middle of Nowhere’ a mesmerizing tale of growth

“Middle of Nowhere,” directed by Ava DuVernay and starring Emayatzy Corinealdi, David Oyelowo, Omari Hardwick and Lorraine Toussaint, is a quietly masterful drama of heartbreak — and mending. The actors’ faces tell the story as much as the action does, writes Seattle Times movie critic Moira Macdonald. The film is playing at the AMC Southcenter.
By Moira Macdonald
Seattle Times movie critic

Huffington Post
Middle of Nowhere
and the Black Independent Film Movement


Cultural critic, Ph.D., History of Consciousness

The Wrap
Independent Box Office: ‘Middle of Nowhere’ Gets Oprah Boost

 

The Stranger
Middle of Nowhere
: A Great New Film in Weirdly Limited Release

by 

Flickr
AFFRM @ Sundance 2011